today's "attention economy" your message competes with countless others.
People tune out hype and respond to messages that are fun, useful, relevant. To
succeed, you've got to inform, educate and entertain.
publications help you break through the clutter and overcome sales resistance
with content your audience wants.
Your publisher at The Business Solution
Group creates custom publications that help you forge and maintain strong relationships
with your most important audiences.
We handle all of the details, providing the knowledge, skill and manpower needed
to produce "turnkey" publications like these:
Newsletters in print and e-mail
"How-To" manuals/idea books
Service & membership
these projects can be self-liquidating, or even profit-making.
Is a custom publication right for us?
Revenue-Making Publications Can Make the Impossible Possible
Want to do a specialty publication but don't have the budget? Adding advertising
may be the solution. Advertising can help offset the cost--or even make you substantial
money, as it does for several of our current clients. We provide the sales staff
and handle all of the details.
much can you earn from your publication?
Your Publications Can Be a Smart Move
already doing your own publications, outsourcing.
Frees staff time and resources
- Gives you
the benefit of our purchasing power
the many benefits of professionalism--including
- quality editorial
- economical production
negative intangibles, such as
- the opportunity
cost of using staff who could be more profitably employed in other ways
embarassment and inefficiency of amateurish mistakes
the negative effects of assigining tasks people may find burdensome or that may
put them in an inappropriate role.
Have a publishing idea and need help evaluating it? A publication
that needs fixing? With over 30 years' experience in the field, your publisher
at The Business Solution Group can help you realize your publishing dreams--or
escape the nightmare.
Feasibility Studies & Market Research
Pre- or Post-Launch Business Plans
Publication Creation & Launch
Publication "Doctoring"--Evaluations & Cures
us for a confidential discussion of your publishing program
Wide Web/Internet Services
web site mistakes driving away customers you don't even know you're losing? Research
continues to show that the vast majority of sites fall short in a variety of often
site needs to meet your needs, your visitors' needs, and it needs to be visible.
With some of the best minds in the business, Your publisher at The Business Solution
Group offers services designed to help you achieve your goals via the web and
other Internet media, such as
& Conference Management
reaching your goals requires delivering your message in person. From chartering
one of the world's most famous cruise ships for a week-long gathering of thousands
to a 3-hour management conference for five, The Business Solution Group's experts
have produced events of all types and sizes:
They can help you decide if an event will
help you accomplish your aims and produce an effective experience
that accomplishes what you desire.
association & management meetings
- Seminars & workshops for marketing
& Marketing Materials
your organization evolves, so should its identity. The key to establishing, and
benefiting from, a strong personality is consistency. Managing the elements that
affect how important audiences think about you involves a myriad of projects
that need to work together to achieve your desired results. Your publisher at
The Business Solution Group offers a wide array of such items and coordinates
their production to make your task easier:
Brochures in print & on CD or Video
Sell Sheets, catalogues and how-to manuals
o Pocket Folders
o Letterhead & Envelopes
o Business Cards
in print or on CD
o Rolodex® Cards
o Plastic Cards
o Carbonless Forms
o Other Specialty Items
us help you craft a custom identity program
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Despite the technological advances of recent years, direct mail
remains arguably one of the the most personal and effective sales media available
to organizations who wish to persuade their important audiences. But, undertaking
direct mail without an understanding of the medium can lead to an expensive and
disappointing failure. With decades of experience, our experts can help you avoid
the pitfalls and enjoy the advantages of this time-tested sales-building tool.
Let us help you design
direct mail that works for your organization.